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Web Design Graphics - Best Ways To Boost Conversions

By: David Fauchere

Many people ask me "Just how important is web design graphics when it comes to Internet marketing?", and here's my answer:
First off, not everyone agrees on the answer, so let me explain the two major thoughts on marketing graphics:
1. Marketing graphics have neglible effect on conversion rates or profits.
2. The second group thinks web graphics are very important, since they create that first impression when a new visitors arrives.
Which group is right?
Well, I think the second group has got it right. Let me explain why...
Getting visitors to do what you want - subscribe or buy, is what we want, right? We want visitors to stay longer, visit more pages, and do something to help you earn a living. That's why we do this web publishing, after all.
Let's say you go on a new date, or have a first interview for a new job - what happens at that first encounter? The famous "first impression" is what happens!
You see, a new website visitor gets that same first impression when they come to your site, and if they get the wrong impression, they hit the back button or close button, and no one wins.
So, what does first impressions have with web graphics? Everything!
If you put up an ugly or boring site that looks like everybody else, you will be viewed as being the same as everyone else. You will be considered to be the "same old stuff".
What you really want is to stand out - be memorable, and web graphic design is one of the most impactful ways to make that memorable first impression.
Just think of all the sites you went to and loved right away...I bet you even have a few of them bookmarked! It was the layout and graphics on that site that really caught your eye at first...so why would you not use the best possible web graphics for your site?
Good graphic design is the best way to create instant differentiation that gets people's attention and gets your site read and visited. You can even find some graphics packages already made that will boost your results quickly.
If your website isn't memorable, why not try putting some exciting graphics on your website? It might be just enough to tilt your visitors into action.

Article Source: http://www.wcom51.com

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