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Why a Good Header is so Important

The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.

We all make judgements about items based on what we first saw or noticed about them. The same is true for websites. The first thing you see when you go to a website is the header of the page.

While this part of a web page doesn't have any functionality per se, it is one of the most vital parts of any website. A header which has a professional appearance can help to capture the interest of readers - and the assumption is made that if the header is good, so is the content.

While the content may or may not actually live up to the header, viewers will think so when they see a great header on a website. This assumption works to your benefit - your readers will stick around and check out your content. Hopefully they will find your content engaging as well, which will lead to more traffic to your site, word of mouth advertising for your site and even links to your site.

While both of these elements are important, the second is critical. A good header can help your site stand apart form the hundreds, even thousands of other websites which are similar to yours, all in competition for a slice of web traffic.

Each of these functions are greatly important, but the second may be even more important than the first. There are millions of websites out there and possibly hundreds or thousands compete with yours. If the style or make-up of your header gives your website the look that it lacks quality or professionalism, your traffic will go to your competitors instead.

It is hard to underestimate the value of a well designed and well planned out graphic header. You may not even notice the effects of a good header on your website.

Keeping visitors coming back and staying on your site longer is something which you can ascribe to many factors: content, better search engine rankings, new features and the like. However, in many cases it is your header which is doing all of this work: out in the open, yet behind the scenes.

Article Source: http://www.wcom51.com

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